Group Marketing Manager

Job Description

As the Group Marketing Manager at FreeShop, you will play a key role in developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales across our retail locations. Reporting directly to the [Specify Relevant Department or Executive Title], you will lead a team of marketing professionals and collaborate with cross-functional teams to achieve our marketing objectives. If you are a strategic thinker with a passion for retail marketing, we invite you to apply for this exciting opportunity.

Responsibilities:

1. Develop and implement strategic marketing plans to drive brand awareness, customer acquisition, and retention across multiple channels and markets.
2. Lead the development of integrated marketing campaigns, including advertising, promotions, events, and digital marketing initiatives.
3. Oversee the creation of marketing collateral, including print materials, signage, digital content, and product packaging, ensuring alignment with brand guidelines and messaging.
4. Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.
5. Collaborate with product teams to develop and launch new products, ensuring alignment with market needs and customer preferences.
6. Manage marketing budgets, allocate resources effectively, and monitor campaign performance to achieve ROI targets.
7. Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and maximize impact.
8. Lead, mentor, and develop a team of marketing professionals, providing guidance, feedback, and support to drive performance and career growth.
9. Collaborate with cross-functional teams, including sales, merchandising, and operations, to align marketing efforts with business goals and priorities.
10. Stay updated on industry trends, best practices, and emerging technologies in retail marketing, incorporating innovative ideas into marketing strategies and campaigns.

Qualifications:

1. Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
2. Proven experience in marketing management, with at least [X years] of experience in a similar role, preferably in the retail industry.
3. Strong understanding of marketing principles, practices, and techniques, with expertise in both traditional and digital marketing channels.
4. Excellent leadership and communication skills, with the ability to inspire and motivate teams to achieve goals and objectives.
5. Strategic thinker with analytical and problem-solving abilities, able to translate business objectives into actionable marketing strategies.
6. Creative mindset with a passion for innovation and driving results.
7. Ability to manage multiple priorities and deadlines in a fast-paced environment.
8. Proficiency in marketing analytics and reporting tools.
9. Experience with retail merchandising and product management is a plus.